So, I promised to let people know what a Flash Mob is: If you don't already know, Flash Mobs originally were used as form of performance art and started in NYC. A group of people prearrange to descend on a place (often a retail store), mingling with shoppers, and suddenly do something in unison and quickly disperse back into the crowd.

While shoppers and passersby typically have no idea what is happening, the stores where this happened did not either. This form of guerrilla performance art is what the heart and soul of Flash Mobs were all about. Some were more pranks than performance art, like the one that seems to ge lots of press when a flash mob all boarded a NYC subway and proceeded to all drop their pants and ride in their underwear.

A Flash Mob like the one for T-Mobile and the one below are meticulously planned and timed. The documenting the effect is as important and challenging.

Here is a video of was billed as the world's biggest FREEZE flash mob. I don't have any background right now on how this was done, but I will add it if I can. It is pretty long, but you can see what it was like to be in the crowd:

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